Build a Savvy Brand with a self-paced guided branding process.

The branding process available to you through the Build a Savvy Brand series is based on decades of experience developing brands. It's been broken down into three modules—Discovering Your Brand, Refining Your Brand Data, and Documenting Your Brand—allowing you to take control of your brand.

A brand is what separates you from the competition, and what connects you with your audience.

Start your branding journey with this proven process to build a professional brand—your business will experience success in your industry—and you'll save thousands of dollars on your branding budget.

Bravvy Starter Pack


Get your feet wet with Module 1 of the Build a Savvy Brand series. When you’re ready to act on the insights gained from the discovery process, use the included credit for $15 off the complete series!

For Business Owners Who:

  • Are just starting out and need guidance exploring their brand.
  • Those looking to explore the basics of the Bravvy process.


  • Build a Savvy Brand - Module 1
  • $15 credit towards your purchase of the complete series.

Bravvy Complete Series


Jump in and take control of your brand. The Complete Series will walk you through the branding process on your time, and on your terms.

For Business Owners Who:

  • Have the drive and dedication to work on their brand.
  • Are seeking actionable tools to grow and empower their brand.
  • Are looking for professional tools to guide them through the branding process.


  • Build a Savvy Brand - Modules 1, 2, and 3.
  • 20-minute consultation with Brand Mentor, Kandra Churchwell, to launch your branding journey.

Each module includes professional advice, resources, and email check-ins, to help you Build a Savvy Brand.


Module 1: Discovering Your Brand

Find clarification in your brand by discussing and documenting the analytical data that will be used to shape your brand plan.



Module 2: Refining Your Brand Data 

Guided worksheets to help you analyze your brand, competition, and audience data from your discovery session, and interpret it into your brand's backbone.


Module 3: Documenting Your Brand

Pull all of your research and hard work together into formal documents to guide you in your brand implementation efforts.

Bravvy is Built for Businesses at Any Stage

Just starting your business? The Bravvy process can help you focus your brand and assist in everything from vetting a company name to designing a logo.

Struggling to find new customers? Utilize the Bravvy process to focus your brand and meet your target audience.

Worried about the competition? Let Bravvy help you pinpoint your unique brand promise and leverage it to overcome the competition.

Formalizing our brand helped us streamline our website maintenance. We were able to align online efforts with our current and future growth while maintaining our existing reputation. 

~Joe P., Local Event Owner

Kandra's process helped us identify our needs and educated us on our options, and helped us with a strategy to build on what we have.

Jon S., Editor of a Colorado Publication

The branding process gave us some valuable insights into how we should communicate the strengths of our business to the public. We love our new brand!

Brandie A., Owner of a Local Dental Group

About the Author and Creator of Bravvy

Kandra Churchwell is a designer and brand consultant in Denver. She first embarked on her branding journey in 1996, and started her own business, Phases Design Studio, in 2000. Through the studio, she has had the pleasure of working with numerous emerging and established businesses and has received various industry awards for her client work.

The process presented in the Build a Savvy Brand series is the same process she developed, and still uses, to help her clients build effective and savvy brands.

awwards cuna-2016 marcom

Seeing the pride my clients have as a result of the work we accomplish together, and watching them succeed in their passion, makes each day a true joy. Through Bravvy, and the Build a Savvy Brand series, I hope to share my joy of owning my own business, and to see your business thrive with a successful savvy brand. 

Kandra Churchwell
Author and Creator of Bravvy, Build a Savvy Brand

Our new brand is about more than just visuals; it’s about how everything, from our name to how our internal company culture works together. Since we implemented the changes, our services have more continuity and our team has more confidence as a whole.

~ Mike B., CEO of a Growing Business.

Brand Articles for the Savvy Business Owner